Media Talk-en Archives | dataxet:infoquest

Thailand Media Landscape 2022: The trend of integration

Feb 2, 2022 | Media Talk-en, newsletter-en, Thailand Media Landscape, Uncategorized

Mass Media Platforms no Longer the Only Feasible Channel for Every Consumer Demands

InfoQuest publishes the Thailand Media Landscape 2021-2022 report, which provides an insightful look into Thailand’s media trends and highlights. The Thai media continues to grapple with the COVID-19 pandemic as the New Normal is introduced and changes in media consumption behavior becomes more diverse. These are some of the facets that pose tough challenges for Thailand’s media industry.

The latest issue of the Thailand Media Landscape report explains how hybrid working arrangements are the necessary approaches that allow journalists to work from anywhere. Technologies are used to support their work and virtual collaborations, including the use of video conference software that allows them to live stream their programs or conduct interviews remotely.

Media Highlights

This year sees the continued explosive growth of Tik Tok, the massively popular social media platform. Due to its surging growth, it is impossible for the Thai media to overlook the importance and opportunities on TikTok. This year, more media outlets, not just those in TV, have forged media partnerships with TikTok.

LINE, a communication platform used widely by many in Thailand, offers the LINE TODAY service that aggregates news and articles from Thailand’s leading media outlets, including news agencies, content creators and influencers. Currently, it has a reader base of more than 38 million people per month.

Digital TV

The ONE Enterprise, the owner of ONE31 digital TV channel, is striving to become a comprehensive content creator that meets all the needs of its audience.The key to The ONE’s success lies in its content. By positioning itself as a content creator, The ONE does not limit itself to TV as the main channel. It is a content creator that responds to consumer viewing behavior in all channels, such as OTT, YouTube, social media, and others.

The report also offers perspectives of scholars, marketing and PR experts and interviews with journalists on the inner workings of Thai media as well as emerging technologies and megatrends that will have an impact on the media.

Interview Highlights

Examining the challenges facing online and social media with Noppatjak “Aim” Attanon, WorkpointTODAY Editor-in-Chief
Thai media in the era of “Narrowcasting” and the decisive year that determines the fate of traditional media from the point of view of Dr. Ake Pattaratanakun, Thailand’s leading marketing expert
COVID-19 Is The Key Variable in Thailand’s Changing Media Consumption Behavior in 2021: Assoc. Prof. Pornthip Sampattavanija
“The battle for likes, shares and comments among content creators” with Pornpan “Kaew” Chaviwan, CHOM PR Managing Director
Suvita “Pu” Charanwong, Tellscore CEO & Co-Founder chimes in on The Role of Influencers
Chanapatt “Jeep” Chindasanguan, Managing Director of Verve Public Relations Consultancy, shares perspective on Public Relations in the “Now Normal” Era

An overview of the Thailand media Landscape 2021-2022 report is available at: https://www.infoquest.co.th/thailand-media-landscape-2022/overview-en

Thailand Media Landscape 2021 Surviving in the era of the COVID-19 pandemic

Apr 5, 2021 | Media Talk-en, newsletter-en

InfoQuest published its annual Thailand Media Landscape report. The 2021 edition examines in-depth the trends, behaviors, and consumption of media during the COVID-19 pandemic. During lockdown, social media grew into an even bigger sensation, catapulting the popularity of TikTok and Clubhouse, which has been wildly popular since the start of 2021. Mainstream media, on the other hand, continue to face many struggles.

InfoQuest Limited, Thailand’s leading media intelligence service provider and news agency, published “Thailand Media Landscape 2021”. The report discusses the trends and happenings across the various types of media in Thailand, from how the industry is coping and adapting to the COVID-19 pandemic, Digital Disruption and ad spending. The report covers areas comprising social media, influencers, websites, digital TV, OTT TV, radio, magazine, newspaper and news agencies, as well as the overnight sensation Clubhouse.

“Thailand Media Landscape 2021” provides insight into the business operations of mainstream media such as TV, radio, newspaper, and magazine. This year, Thailand’s mainstream media will continue to endure the hardship of grappling with the consumer behavior that is constantly changing with technology. The mainstream media also has to cope with the new round of the COVID-19 outbreak at the end of 2020, adversely affecting the economic recovery in 2021 and shrinking ad spending, which is a vital revenue stream for media businesses.

The report explores trends and behavior on how social media is consumed as it gained popularity during lockdown and the shift on how it is replacing the role of mainstream media. Thais use social media for a variety of reasons from updating on current events to entertainment. Relative newcomer TikTok was one of the most talked-about social media applications last year.

In addition, “Thailand Media Landscape 2021” contains insightful opinions of experts from the press and PR agencies on media trends and the PR business. Those seeking a comprehensive look at media in Thailand can view “Thailand Media Landscape 2021”, which is published by InfoQuest Limited at https://www.infoquest.co.th/thailand-media-landscape-2021/overview-en.